SA: New Year Festival

SA – Elappara New Year Festival 2024: Branding, Merchandise & Publicity Design TYCHE was honored to lead the complete branding, logo design, merchandise, and publicity campaign for SA, the first-ever New Year Festival held in Elappara, Idukki. This landmark event celebrated local culture, music, and community spirit, with performances by acclaimed artists including Aalmaram Band. We crafted a bold and culturally resonant visual identity for SA, encapsulating the energy and inclusivity of the celebration. The official logo unveiling by Hon. Minister Roshy Augustine marked a proud milestone for the project, further elevating the festival's visibility. From on-ground event branding and digital publicity to merchandise design, our team at TYCHE ensured a cohesive and impactful campaign. The overwhelming public response and wide recognition of our work helped us gain meaningful exposure and solidified our creative presence in the region.